Hi, I'm Viya

I was born in a small city in Shandong, China, and moved to San Francisco when I was 22 to pursue my master's degree. Since then, I’ve worked for a few startups, traveled around the world, and eventually made Montreal, Canada my new home.

I was the first in my family to study abroad, and I chose to stay without my parent’s support. With my education in both accounting and entrepreneurship, I started working for a boutique consulting firm as a startup accountant/consultant. There, I interviewed founders, understood their needs, and designed solutions to streamline their accounting & operation.

Fast forward to today, as a UX Researcher and Designer, I’m interviewing stakeholders & users, understanding their needs, and designing solutions to improve their lives with digital products.

Currently, I'm combining the best of both worlds, bringing strategy and outcome to UX and product.




Viya helped me with UX research and product strategy at Onward. She is curious and committed, very proactive, and a fast learner. She is able to detect and translate users' needs into effective ideas and visuals. Highly recommended!”


As someone who has had the pleasure of mentoring Viya, I highly recommend Viya as a UX Designer/Researcher. I can attest to her exceptional work ethic, intelligence, and self-starter attitude. One of the standout qualities that Viya possesses is her ability to grasp complex concepts and apply them to her work quickly. This is no doubt due to Viya's background in the financial industry, where attention to detail and a comprehensive understanding of complex systems are key; she can manage most projects that come her way. Viya consistently goes above and beyond to ensure that projects are completed on time and to the highest standards.

© Viya Qu 2024